My favorite thing about synth pop is its tendency to stay with me long after the songs have ended. The first moment I heard ‘Ava’ by Data Twins, I knew I was in for one of those moments. It has all the hallmarks of a great pop song: Memorable vocals/lyrics that speak to the romantic in me, catchy synths, and a beat that makes you want to groove. I suspect most of you will feel the same once you’ve heard it.
The idea for the music video for this song came from a friend. While most of you might recognize Andrew McCarthy from Pretty In Pink, you may have forgotten him in the genius that was 1987′s Mannequin. The love story that plays out between window dresser and mannequin-turned-woman-for-some-reason is as pure a love story as it is completely improbable. As you can see, they’re a natural pair in a lot of ways and was one of the easiest videos to put together because of that. Be sure to pre-order Data Twins’ debut Let’s Make It Tonight out May 27th on Synth Records.